The widely trending BBC News article this week regarding The Netherlands coming up top in Europe as a cycling country (and the UK in a sorry 10th) has got our PBA Travel Planning team even more eager to get people on their bikes.
The Netherlands now has more bikes than people, with cities such as Amsterdam coming out at 70% cycling modal use. Our own reports are recording 4% as typical in the UK.
How has the Netherlands achieved this? Might you ask. Well the idea that "the bike is right," has shifted power from the car to the bicycle, giving right of way in almost all cases. Here the bike is an important and integral part of everyday lives, all being made possible by the cycle friendly environment. The Dutch believe it's not about what you ride, this attitude has resulted in drivers having to take the back seat as being outnumbered by cyclists means they no longer rule the road. The Netherlands therefore provides a safe transport system with less pollution, less accidents and a healthier population.
PBA Travel Planners have been hard at work trying to persuade residents to make the switch. Within current live projects we have built strong relationships with local cycle stores in order to bridge the gap between them and new residents. Enabling us to offer great deals, services and aftercare to residents as they settle in.
As the team proceed with exsisting projects such as 'Tanners Gate' and Phase 2 of A2Dominion's 'VIVA Stanwell', residents here are already feeling the benefit of switching to cycle use and saving money in the process.
"I purchased a hybrid bike from East St Cycles In November 2012. They were courteous and very professional. I try to commute to work by foot to save money and stay active. I now have the option to bike into work too. With nice wide bike lanes alongside London road/Staines road, it feels very safe. In the short time I've lived in Stanwell, I've lost 3kg and thanks to the increase in physical activity in my life here."
(Andrew Sin, Viva Stanwell Resident gaining from our Travel Plan)
Offering a 'cycling package', we have provided residents with money off vouchers, bike doctor services and aftercare which allows further discounts. As the first and only Travel Planning Coordinators in the UK to apply Liftshare's MyPTP to residential developments we take data from residents through questionnaires and create personalised route planners.
With a new Travel Planning project on the horizon, 748-home 'Merton Rise,' in Basingstoke the TP team will be encouraging new residents to make the switch at their biggest project to date. We are very excited in rolling out innovative initiatives to get people switching away from single car occupancy use and towards a healthier mode.
Our recently launched Twitter account already has an international following with '@Miss_Fixx_It' from Amsterdam providing lots of hot tips straight from one of the world's biggest cycling cities, including:
"I always say look ahead as far as you can and go with the flow :) that's how I cycle in Amsterdam ;)"
Join the hype at Twitter:
@PBATravel and Facebook:
PBA Travel Planning and get in touch with Andy and Tracy to find out how we can make your travel challenge our business.